Behind the Mask
St John & St Elizabeth Hospital | Producer & Director | DRPG
A YouTube series that showcased St John & St Elizabeth’s leading consultants in a personal and accessible way. Each consultant featured in two episodes. The first explored their personal journey into medicine, while the second focused on a procedure they regularly performed. All videos can be found on St John and St Elizabeth’s YouTube channel.
Responsibilities included:
Client contact
Conducting interviews with eight consultants
Creative development with multiple rounds of client feedback
Directing b-roll shoots
Directing crew
Directing edits
Finding studio and organising shoot days
Interview development
Pitching
Preliminary calls with all talent
Prop purchasing
Reduced patient anxiety through informative and accessible videos that allow patients to get to know their consultant before their first consultation and learn more about the procedure they are due to have.