Take It To TikTok

TikTok | Producer & Director | Tag

A seven part video podcast series created to teach Australian small and medium businesses how they can use TikTok to grow their business and customer base. “Curious” TikTok users interview “confident” TikTok users who are already seeing results for their business from using the platform.

Responsibilities included:

  • Client communication

  • Client delivery

  • Contributors travel logistics

  • Crew sourcing and directing

  • Directing edits

  • Directing promotional social cut downs

  • Equipment sourcing

  • Prop sourcing

  • Researching contributors, contacting and ongoing communication

  • Shoot director

  • Story development

  • Studio sourcing

Across three shoot days, we recorded seven episodes, with me directing the conversations to ensure they felt engaging, natural and on-topic. The series has since been hugely successful in helping Australian businesses understand how TikTok can support their growth. Please find all the episodes here.