Tiguan Summer Road Trip
Volkswagen | Producer | Tag
This piece of social content promotes the spacious Tiguan to Australian families. Instead of overtly focusing on the car’s features, it shows how these features are perfect for an Aussie family on a classic Australian roadtrip.
Responsibilities included:
Client product organisation
Creative development
Crew sourcing and directing
Directing voiceover record
Location sourcing
Overseeing edit and client feedback
Permit application
Prop and wardrobe sourcing
Talent sourcing and communication
Voiceover artist sourcing
Working with children checks and procedures
The social campaign was very well received across socials and helped sustain interest in Volkswagen through interaction on social media.